1.  MANAGE YOUR TIME. Make your day as productive as possible.

2. 
HAVE GOALS. List and post long and short term goals – set high goals, but make them achievable.

3. 
BECOME ACCOUNTABLE FOR YOUR GOALS. Take initiative to achieve high priority goals.

4. 
FALL IN LOVE WITH CHIROPRACTIC. If you love what you do, your staff, your patients, etc. will see and feel it too.

5. 
WATCH OVER ANY CHANGES TAKING PLACE IN CHIROPRACTIC.  Keep up to date with chiropractic procedures, policies, insurance procedures, equipment, etc…

6. 
BECOME A SPECIALIST.  Put your all in everything and anything you do and become a specialist in all things you create.

7. 
HAVE AN ADVISOR OR MENTOR.  It’s important to have someone to bounce ideas with, get professional advice, etc…

8. 
HAVE A STRONG PROCEDURE-BASED PRACTICE.  Create an efficient clinic by streamlining your office procedures, cross training your staff, using scripts, etc…

9. 
IMPROVE YOUR MANAGEMENT SKILLS.  Learn not only to be a good doctor, but learn to have great management skills.

10.
MANAGE BY GOOD EXAMPLE.  Get the best out of your staff by being a good leader.

 
 

_Take into account that great love and great achievements involve great risk.     When you lose, don't lose the lesson.

Follow the three R’s:

Respect for self
Respect for others
Responsibility for all your actions

  •     Remember that not getting what you want is sometimes a wonderful stroke of luck.
  •     Learn the rules so you know how to break them properly.
  •     Don't let a little dispute injure a great friendship.
  •     When you realize you've made a mistake, take immediate steps to correct it.
  •     Spend some time alone every day.
  •     Open your arms to change, but don't let go of your values.
  •     Remember that silence is sometimes the best answer.
  •     Live a good, honorable life. Then when you get older and think back, you'll be able           to enjoy it a second time.
  •     A loving atmosphere in your home is the foundation for your life.
  •     In disagreements with loved ones, deal only with the current situation.  Don't bring          up the past.
  •     Share your knowledge. It's a way to achieve immortality.
  •     Be gentle with the earth.
  •     Once a year, go someplace you've never been before.
  •     Remember that the best relationship is one in which your love for each other                       exceeds your need for each other.
  •     Judge your success by what you had to give up in order to get it.

 
 


It is a scientific fact that, aerodynamically, the bumble bee cannot fly; its body is too heavy and its wings are too light!  This “fact” has not prevented it from flying.  BEE like the bumble bee and do the impossible!

1.      BEE THERE-You are the best person for the job!  You took the job!   BEEING there every day possible is vitally important.  There really is no substitute for you.

2.      BEE YOURSELF-Let people see the real you.  Adults and children benefit when they know you and know how you feel!

3.      BEE PROFESSIONAL-A professional makes the job look easy!  How do others perceive you and your job?  Look, act and live like a professional.

4.      BEE CONSISTENT-Consistency in discipline and attitude is extremely important.  Do others know what to expect from you?

5.      BEE CARING-People don’t care how much you know until they know how much you care!  Show them you really care.

6.      BEE A HUGGER-People need three hugs a day just to be mediocre; 13 hugs a day leads to greatness!  The greatest hunger in America today is skin hunger; touch people on the hand or shoulder and show your caring.

7.      BEE A GOAL SETTER-Set goals in seven areas:  physical, mental, spiritual, family, financial, career, social—and review them often!  Goals are your roadmap to success.

8.      BEE PREPARED-remember the five P’s:  “Proper Planning Prevents Poor Performance.”  Organize and prepare for work and family.  Strive for balance between the two.

9.      BEE A GOOD FINDER-Look for the good in others.  An ounce of gold is covered by tons of dirt, but we don’t look for the dirt.  Find the gold in people.

10.     BEE A GOOD INFLUENCE-People form attitudes about others based on your actions.  Each person is responsible for their actions on a daily basis!

11.     BEE ENTHUSIASTIC-Enthusiastic people make a big difference in society, in the workplace, in their lives.  Your love for your work shows – show it enthusiastically.

12.     BEE POSITIVE-Good books, good people and good cassette tapes help us put the good, clean, pure, powerful and positive thoughts into our minds!

BONUS BEE----BEELIEVE----Believe in you, your family, your community, and in chiropractic.



To help your practice succeed in 2012, we are offering you the opportunity to test drive Ultimate Practice Mastery, a private membership site dedicated to providing you the most effective, efficient, and profitable advertising, marketing, business, and practice building training and materials on the planet.


 
 

Chiro-Pic-O-The-Week


_Now that you have completed the goal setting exercise from last week (you HAVE completed it, right?!)  Let’s focus on actually DOING THE WORK! Remember, setting the goals is only HALF of the battle.

fol·low-through or fol·low·through (fl-thr)
n.
1. The act or an instance of following through: a book promotion campaign with no follow-through.
2. Sports; The concluding part of a stroke, after a ball or other object has been hit or released.

Most people make a good start but get distracted or just give up, and never get where they wanted to go. Some really never intended to put in the necessary work, others may just need to adopt the mantra: Slow and steady wins the race.


When starting out, choose microgoals big enough to show some progress, but small enough that you know you can handle them. This way you can build habits. After a while, when you get used to the process of defining goals, breaking them down, prioritizing them, and attacking them one microgoal at a time, you can try at more ambitious goals.



Do a little every day. Keep writing down your goals, go over them, keep them in mind. Constantly visualize them being completed, big and small. Give yourself plenty of credit for each step, remembering your successes and drawing strength from them. If you have lapses, don't waste any energy at all beating yourself up for them. Put them behind you and tell yourself that only one thing matters: NOT GIVING UP.  No matter how badly you may have performed recently, as long as you start again, you have not given up and all is well. 



Finally, enjoy yourself!  Accomplishing big things is hard work, but it is also exciting and fun. Allow yourself to have a relaxed attitude. Be confident that you are doing what you should, things are working as they should, and that your results are coming.
 
Life is always changing, and your goals change along the way as well; since you will always be going somewhere, you need to be able to enjoy the trip. This will keep you from burning out along the way, and perhaps even more importantly, when you succeed, it will make your successes meaningful.


 
 
_Start the New Year off right by committing to a healthier lifestyle. A few simple and practical lifestyle changes can make a positive impact on your health and can also prevent you from experiencing a painful injury in the year ahead, according to the American Chiropractic Association (ACA).

The ACA and your local doctor of chiropractic urge you to adopt the following New Year's resolutions for a healthier 2012.

    1.    I will limit my intake of caffeinated coffee, sodas and teas. The caffeine in these drinks can cause dehydration and can rob the body of essential nutrients. Stick to water, natural juices and other decaffeinated beverages.


    2.    I will avoid over medicating myself and my family. Many over-the-counter and prescription medications have unknown side effects. Discuss alternative remedies with your chiropractor.


    3.    I will not carry a heavy purse or briefcase with its strap over my shoulder, unless I place the strap over my head on the side opposite the bag. Wearing a shoulder strap over one shoulder unevenly places the weight of the bag on one side of the body, potentially causing shoulder and back pain.

    4.    I will not allow my children to carry backpacks that weigh more than 10 percent of their body weight. Beyond that weight, the backpack can cause the wearer to bend forward in an attempt to support the weight on his or her back, instead of the shoulders.


    5.    I will not lift heavy objects over my head. These types of movements can strain muscles and affect nerves, causing severe neck, shoulder and arm problems.


    6.    I will not turn my torso while lifting relatively heavy objects. This rotates the spine and can bring on a "back attack."


    7.    I will avoid the habit of consistently crossing the same knee over the other. Such a habit can also eventually cause misalignment of the spine.

    8.    I will try to keep moving while I'm at work. If sedentary for the majority of the work day, it is very important to take periodic stretch breaks. Get up from the desk and take a brief walk, and stretch arms and legs as frequently as possible to avoid postural and spinal stress.


    9.    I will, when using a shovel - in winter or summer - remember to push rather than lift, whenever possible.


    10.    I will use luggage with wheels whenever possible. Carrying, lifting and moving a heavy suitcase can ruin a vacation.


Download the File Below and Hand it Out to Your Patients

12-05-11_chiropractic_resolutions.doc
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_The holidays are upon us. They are supposed to be joyful and celebratory times, but for many people it brings increased stress and busier schedules.  This is also true for your patients and your staff.

It’s important that you and your practice are prepared to handle the consequences of changing lifestyles during this time.

Be prepared to handle patient objections about money and scheduling.

Center your communication with your patients on scenarios that will help them stay healthy during the holidays (exercises to reduce the effects of stress, eating right, getting adjusted despite busy schedules, etc.)

Consider having extended holiday hours to accommodate the busier schedules of patients.  We can talk during your consultation call if this is an appropriate move for you.

Keep your mind right each day with positive thoughts.  Read your affirmations and goals daily. Pick a new positive book to read (“Feel the Fear and Do It Anyway” is a great book).

Remember to take some personal time each day to decompress, renew and rejuvenate your mind and body. Encourage your staff to do the same.

The staff should continue to act as a team and keep each other in check when any stress or negativity seeps in.

Be strong with your marketing to keep the new patient flow coming in during the holidays: for example, offer some complimentary Health Pass gift passes to patients to give their loved ones.

These are a few of the things you can do to keep your practice in balance during this time. Let us know of any challenges you face that may warrant extra advice or motivation to overcome. 





_Chiro-Pic-O-The-Week

 
 
Attract New Patients with Third Party Endorsements

Promoting yourself is a great way to get the message out about what you do, and whom you help.

Donald Trump says, "Brag about yourself and your accomplishments because no one else will." - I don’t entirely agree with Mr. Trump.

There are plenty of people out there who will talk about you, your practice, and how you have helped them.  - I follow the Dan Kennedy creed: "What others say about you and your service is at least 1000% more convincing than what you say, even if you are 1000% more eloquent."

The following are examples of these convincing 3rd parties:

Current Patients:
You have hundreds of people you help each year. - Every one of them should have something good to say about you and your services.

Collect testimonials from every patient at every visit.

Have your front office person give them a form and ask them to fill it out regarding their experience that day.

Use these to promote your clinic.

News Media:
This is the one endorsement you can control.

By creating publicity through the local news media in the form of a press release, you create an endorsement from them.

This is news from your practice produced by you, but rewritten and printed for thousands of people to read.

It does not look as if you wrote it yourself, so it appears as a third party endorsement.

This endorsement is delivered to thousands of people daily.



 
 
There is an old proverb, "ask and you shall receive". These days, the proverb might be more aptly changed to, "give and you shall receive". In today's working environment, organizations must increase their dedication to staff and levels of leadership if they wish to achieve employee commitment. Employee commitment is not bought with a salary (nor is it expected), but rather earned through the actions of the people who lead the organization."

For employees, commitment is based on a number of factors:
  •     Sufficiency of pay, benefits and rewards
  •     Family oriented policies and actions
  •     Quality of the supervisory relationship
  •     Favorable developmental training and experiences
  •     Promotions
  •     Clearly stated guidelines defining appropriate work behavior and job demands
  •     Participation in goal setting
  •     Receipt of performance feedback
  •     Supportive communications with immediate supervisors and upper management
  •     Procedural justice in performance-appraisal decisions
  •     Evaluative and objective measures of performance

When these things are in place, employees are willing to work harder, perform duties beyond requirements, remain in their organization for a longer period of time, and even have fewer absences from work.

Employee commitment is defined as staff being continually motivated to achieve results and satisfied to see their future with the organization over time. The benefits of such commitment are clear. But how do organizations gain and support the commitment of its people?

In order to ensure that company ideology remains the living breath of the organization, it is vital to be able to measure commitment, taking on board feedback and gauging subtle organizational changes. Without measurement, an organization cannot find the gaps in commitment and improve.

With this in mind, we have an Employee Commitment Questionnaire that assesses employee commitment. This will serve to give you a better understanding of what your employees need to be more effective in their position, how you can improve your working relationship, and how committed they are to their role in your clinic.


Click Here To Download The "Employee Commitment Questionnaire"
File Size: 7 kb
File Type: pdf
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