1. Keeping up an Immaculate Presentation of the Office
The office should always have an immaculate presentation whenever a new patient or a recurring patient comes to visit. Think as if your family in law were coming to your house to stay the weekend, what would you do? How would you arrange the place? The plants? The front desk? The presentation of the office should be warm, comfortable, and inviting. The presentation of the office on a day to day basis is going to make your chiropractic office that much more memorable to all of your new and recurring patients. Don't slack off when it comes to presentation. Consider hiring an interior decorator or a feng shui expert for a 2 hour consultation one day to show you how you can improve the appearance of your office. It will make all the difference.
2. Complete Focus and "Presence" with All Patients
Alongside your office's presentation comes your CA's presence and how they relate to the patients…new and recurring. What I mean by this is that every time a patient comes to visit the office, your CA should give 100% of their focus, time, and "presence" to that patient. If they are on the phone, they should acknowledge that patient letting them know they have seen them and will be with them shortly. If they are texting, or on the computer, they should immediately stop what they are doing and give 100% of their focus to that patient. What does it take to impress and acknowledge a patient? Oe minute. That's one minute per patient per day that helps show them you are the chiropractic office they SHOULD continue with. The CA should be treating the recurring patients with just as much, if not more, attention, kindness, and presence, as they would any new patient or prospective patient.
3. Building Long Term "PROFESSIONAL" Relationships with the Focus of the Patient in Mind
This is something to be very cautious with. When done correctly, you can have repeat long term patients for a long time to come. When done incorrectly, your patients could leave your office forever, without a second look back. We have to remember, patients don't come to a chiropractor's office to make friends, they come to get their pain and problems fixed. So the type of relationship you build with your patients should be a 95% professional, and no more than 5% personal one. It is ok to talk about "light" personal topics with the patients such as local events, sports, and activities that THE PATIENT is interested in, but pouring out your weekend club hopping extravaganza with patients, is a huge no-no. Also talking about personal problems, life situations, and "drama talk" will only push your patients further away. The best way to build a long term professional relationship with your patients that keeps them coming back to your chiropractic office month after month, is to learn a few topics that the patient likes to talk about, and let them talk to you about those topics, while you listen and converse back with them on a professional level. Do this correctly, and your patients could keep coming back to you again and again, feeling good about referring your practice to their friends and family.
The office should always have an immaculate presentation whenever a new patient or a recurring patient comes to visit. Think as if your family in law were coming to your house to stay the weekend, what would you do? How would you arrange the place? The plants? The front desk? The presentation of the office should be warm, comfortable, and inviting. The presentation of the office on a day to day basis is going to make your chiropractic office that much more memorable to all of your new and recurring patients. Don't slack off when it comes to presentation. Consider hiring an interior decorator or a feng shui expert for a 2 hour consultation one day to show you how you can improve the appearance of your office. It will make all the difference.
2. Complete Focus and "Presence" with All Patients
Alongside your office's presentation comes your CA's presence and how they relate to the patients…new and recurring. What I mean by this is that every time a patient comes to visit the office, your CA should give 100% of their focus, time, and "presence" to that patient. If they are on the phone, they should acknowledge that patient letting them know they have seen them and will be with them shortly. If they are texting, or on the computer, they should immediately stop what they are doing and give 100% of their focus to that patient. What does it take to impress and acknowledge a patient? Oe minute. That's one minute per patient per day that helps show them you are the chiropractic office they SHOULD continue with. The CA should be treating the recurring patients with just as much, if not more, attention, kindness, and presence, as they would any new patient or prospective patient.
3. Building Long Term "PROFESSIONAL" Relationships with the Focus of the Patient in Mind
This is something to be very cautious with. When done correctly, you can have repeat long term patients for a long time to come. When done incorrectly, your patients could leave your office forever, without a second look back. We have to remember, patients don't come to a chiropractor's office to make friends, they come to get their pain and problems fixed. So the type of relationship you build with your patients should be a 95% professional, and no more than 5% personal one. It is ok to talk about "light" personal topics with the patients such as local events, sports, and activities that THE PATIENT is interested in, but pouring out your weekend club hopping extravaganza with patients, is a huge no-no. Also talking about personal problems, life situations, and "drama talk" will only push your patients further away. The best way to build a long term professional relationship with your patients that keeps them coming back to your chiropractic office month after month, is to learn a few topics that the patient likes to talk about, and let them talk to you about those topics, while you listen and converse back with them on a professional level. Do this correctly, and your patients could keep coming back to you again and again, feeling good about referring your practice to their friends and family.
RSS Feed