Do you have a referral based business? Most doctors would say yes. But realize there is a huge difference between a Word of Mouth Business and a Referral Based Business. Referrals are generated proactively where Word of Mouth is a passive method. Below you will find 5 ways you can generate referrals proactively. Remember, when implementing a system you must be CONSISTENT!
Calls
Have your CA call through your database once per quarter to keep in touch with your patients. A simple “Hey, how is life? We just wanted to check in on you and make sure things are going well. Oh, before I forget… if you run into anyone who is in pain or could benefit from seeing Dr. ________ have them give us a call. We are never too busy for your friends and family.”
Hand Written Cards
There is power in writing cards. It is the only piece of mail that gets opened every time! It is also the only piece of mail people like to receive, short of receiving money for their birthday. Make a lasting impression and take time out of your day to write your patients a note of gratitude.
Business Lunch Meetings
Do you know who your top referring patients are? If so, take them to lunch. You need to acknowledge those who help your business. Imagine if everyone that you referred business took you out to lunch. Would you refer them more business? I know I would.
Quarterly Gatherings
Schedule Quarterly Gatherings for the remainder of this year. This should be an easy task as there are numerous opportunities to “Get Together”. Put them on the calendar, have your CA create an invitation, and start letting your patients know when you’ll be holding them. Create community in your database of patients. Have them invite family and friends. You will be astonished by how many new patients you generate.
Monthly Newsletters
Open up your Marketing Manual! You have an entire years worth of newsletters sitting there asking to be sent out. Remember “Knowledge does not equal power. Knowledge is worthless unless put into application.” So send those letters out and generate some new patients!
Calls
Have your CA call through your database once per quarter to keep in touch with your patients. A simple “Hey, how is life? We just wanted to check in on you and make sure things are going well. Oh, before I forget… if you run into anyone who is in pain or could benefit from seeing Dr. ________ have them give us a call. We are never too busy for your friends and family.”
Hand Written Cards
There is power in writing cards. It is the only piece of mail that gets opened every time! It is also the only piece of mail people like to receive, short of receiving money for their birthday. Make a lasting impression and take time out of your day to write your patients a note of gratitude.
Business Lunch Meetings
Do you know who your top referring patients are? If so, take them to lunch. You need to acknowledge those who help your business. Imagine if everyone that you referred business took you out to lunch. Would you refer them more business? I know I would.
Quarterly Gatherings
Schedule Quarterly Gatherings for the remainder of this year. This should be an easy task as there are numerous opportunities to “Get Together”. Put them on the calendar, have your CA create an invitation, and start letting your patients know when you’ll be holding them. Create community in your database of patients. Have them invite family and friends. You will be astonished by how many new patients you generate.
Monthly Newsletters
Open up your Marketing Manual! You have an entire years worth of newsletters sitting there asking to be sent out. Remember “Knowledge does not equal power. Knowledge is worthless unless put into application.” So send those letters out and generate some new patients!
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