Attract New Patients with Third Party Endorsements
Promoting yourself is a great way to get the message out about what you do, and whom you help.
Donald Trump says, "Brag about yourself and your accomplishments because no one else will." - I don’t entirely agree with Mr. Trump.
There are plenty of people out there who will talk about you, your practice, and how you have helped them. - I follow the Dan Kennedy creed: "What others say about you and your service is at least 1000% more convincing than what you say, even if you are 1000% more eloquent."
The following are examples of these convincing 3rd parties:
Current Patients: You have hundreds of people you help each year. - Every one of them should have something good to say about you and your services.
Collect testimonials from every patient at every visit.
Have your front office person give them a form and ask them to fill it out regarding their experience that day.
Use these to promote your clinic.
News Media: This is the one endorsement you can control.
By creating publicity through the local news media in the form of a press release, you create an endorsement from them.
This is news from your practice produced by you, but rewritten and printed for thousands of people to read.
It does not look as if you wrote it yourself, so it appears as a third party endorsement.
This endorsement is delivered to thousands of people daily.
Promoting yourself is a great way to get the message out about what you do, and whom you help.
Donald Trump says, "Brag about yourself and your accomplishments because no one else will." - I don’t entirely agree with Mr. Trump.
There are plenty of people out there who will talk about you, your practice, and how you have helped them. - I follow the Dan Kennedy creed: "What others say about you and your service is at least 1000% more convincing than what you say, even if you are 1000% more eloquent."
The following are examples of these convincing 3rd parties:
Current Patients: You have hundreds of people you help each year. - Every one of them should have something good to say about you and your services.
Collect testimonials from every patient at every visit.
Have your front office person give them a form and ask them to fill it out regarding their experience that day.
Use these to promote your clinic.
News Media: This is the one endorsement you can control.
By creating publicity through the local news media in the form of a press release, you create an endorsement from them.
This is news from your practice produced by you, but rewritten and printed for thousands of people to read.
It does not look as if you wrote it yourself, so it appears as a third party endorsement.
This endorsement is delivered to thousands of people daily.
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