In this tip of the week I will share with you how to effectively use your time to market your practice on Facebook to local residents in your area, without getting sidetracked by all of the flashy objects and distractions.
Step 1. Be productive, not distracted.
Many Doctors spend hours upon hours on Facebook answering questions, checking out flashy objects, and wasting time. Facebook is designed to be distracting so more people will spend more time on their site, but in the end, all of the flashy time wasting objects can actually hurt your practice. So understanding what's productive, verses distractive, will help you take the first step to utilizing Facebook in a way that will help you generate more brand exposure and potentially pull in more new patients.
Step 2. Setup your business page for your practice, and don't mix business with personal.
Not everyone knows that Facebook allows you to have a personal profile and a separate business page. In your personal profile, you can talk about personal things like vacations, ideals, and events, but try not to get too personal. You have to remember that your prospective patients, and current patients, will see your personal profile along with your business page, and if you are talking about personal issues that in no way bring value to your prospective patients, then the overall perception of you as a Doctor could be diminished. Keep it light, and focus on adding value. You can setup your business page by going to Facebook.com, and then clicking the small blue link at the bottom that says "Pages." In your business page you want to input as much information about your practice as possible, and offer a subscription to your newsletter or an attractive offer to entice your prospective clients to come into your office and meet you and your staff.
Step 3. Market your business page, not your personal profile
The goal of the business page is to get prospective patients in your local area to go to your page and click the "like" button. The more people who click the "like" button, means the more opportunity you have to spread your message about your practice further out into the community. One way to get people to click your "like" button is to offer them something valuable for clicking the "like" button, and then market your business page on Facebook using the Facebook Ads, which can be found at Facebook.com, and then clicking the "Advertising" button at the bottom of the page. With Facebook Ads you can geo-target your ads to a specific city so you know you are investing your marketing budget in your local area.
Remember, Facebook can be distracting and take you away from what you should be doing to help more patients. The good ol' speaking engagement or patient orientation class will produce more results in a shorter period of time, than a facebook campaign will, but if you spend a maximum of 10 minutes per day on Facebook, you can build up your brand and web presence over time, ultimately reaching out and potentially helping more new patients get better through chiropractic care.
Step 1. Be productive, not distracted.
Many Doctors spend hours upon hours on Facebook answering questions, checking out flashy objects, and wasting time. Facebook is designed to be distracting so more people will spend more time on their site, but in the end, all of the flashy time wasting objects can actually hurt your practice. So understanding what's productive, verses distractive, will help you take the first step to utilizing Facebook in a way that will help you generate more brand exposure and potentially pull in more new patients.
Step 2. Setup your business page for your practice, and don't mix business with personal.
Not everyone knows that Facebook allows you to have a personal profile and a separate business page. In your personal profile, you can talk about personal things like vacations, ideals, and events, but try not to get too personal. You have to remember that your prospective patients, and current patients, will see your personal profile along with your business page, and if you are talking about personal issues that in no way bring value to your prospective patients, then the overall perception of you as a Doctor could be diminished. Keep it light, and focus on adding value. You can setup your business page by going to Facebook.com, and then clicking the small blue link at the bottom that says "Pages." In your business page you want to input as much information about your practice as possible, and offer a subscription to your newsletter or an attractive offer to entice your prospective clients to come into your office and meet you and your staff.
Step 3. Market your business page, not your personal profile
The goal of the business page is to get prospective patients in your local area to go to your page and click the "like" button. The more people who click the "like" button, means the more opportunity you have to spread your message about your practice further out into the community. One way to get people to click your "like" button is to offer them something valuable for clicking the "like" button, and then market your business page on Facebook using the Facebook Ads, which can be found at Facebook.com, and then clicking the "Advertising" button at the bottom of the page. With Facebook Ads you can geo-target your ads to a specific city so you know you are investing your marketing budget in your local area.
Remember, Facebook can be distracting and take you away from what you should be doing to help more patients. The good ol' speaking engagement or patient orientation class will produce more results in a shorter period of time, than a facebook campaign will, but if you spend a maximum of 10 minutes per day on Facebook, you can build up your brand and web presence over time, ultimately reaching out and potentially helping more new patients get better through chiropractic care.
RSS Feed