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Add Comment Click Here for The Ultimate Practice Key Click Here for All The Current Events Click Here for The Ultimate Practice Makeover Live Event 1. MANAGE YOUR TIME. Make your day as productive as possible. 2. HAVE GOALS. List and post long and short term goals – set high goals, but make them achievable. 3. BECOME ACCOUNTABLE FOR YOUR GOALS. Take initiative to achieve high priority goals. 4. FALL IN LOVE WITH CHIROPRACTIC. If you love what you do, your staff, your patients, etc. will see and feel it too. 5. WATCH OVER ANY CHANGES TAKING PLACE IN CHIROPRACTIC. Keep up to date with chiropractic procedures, policies, insurance procedures, equipment, etc… 6. BECOME A SPECIALIST. Put your all in everything and anything you do and become a specialist in all things you create. 7. HAVE AN ADVISOR OR MENTOR. It’s important to have someone to bounce ideas with, get professional advice, etc… 8. HAVE A STRONG PROCEDURE-BASED PRACTICE. Create an efficient clinic by streamlining your office procedures, cross training your staff, using scripts, etc… 9. IMPROVE YOUR MANAGEMENT SKILLS. Learn not only to be a good doctor, but learn to have great management skills. 10. MANAGE BY GOOD EXAMPLE. Get the best out of your staff by being a good leader. Upcoming Webinars and Conference Calls - Click Here Cal Jam - Click Here Why the “Dirty” Dozen? Because a lot of people cringe about getting their hands dirty. Reality is that we must work hard to materialize our goals. Invested time and efforts will pay off. It is important to implement the daily plan so that we can continue implementing weekly, monthly, quarterly, and yearly plans. This is a template to build upon. It is a beginning, not a finished product. Use your imagination to make it better and fit it to your practice. Get after it. Get your hands dirty! My Daily Plan/the Daily Dozen: 1. Write 3 Postcards to Recall Patients 2. Make 3 Phone Calls w/ Reactivation Offer 3. Give out 3 “Invitations to Health” 4. Give out 3 Business Cards 5. Take 3 Absentee Consultations 6. 100% Chiropractic Opportunity 7. Enthusiasm for Chiropractic/Affirmation 8. 100% Condition of the Day 9. Get One New Testimony Today 10. Sign up 100% of NP for NPOC 11. Have a Patient Testify to the CA 12. Write 3 Thank You Notes It is a scientific fact that, aerodynamically, the bumble bee cannot fly; its body is too heavy and its wings are too light! This “fact” has not prevented it from flying. BEE like the bumble bee and do the impossible! 1. BEE THERE-You are the best person for the job! You took the job! BEEING there every day possible is vitally important. There really is no substitute for you. 2. BEE YOURSELF-Let people see the real you. Adults and children benefit when they know you and know how you feel! 3. BEE PROFESSIONAL-A professional makes the job look easy! How do others perceive you and your job? Look, act and live like a professional. 4. BEE CONSISTENT-Consistency in discipline and attitude is extremely important. Do others know what to expect from you? 5. BEE CARING-People don’t care how much you know until they know how much you care! Show them you really care. 6. BEE A HUGGER-People need three hugs a day just to be mediocre; 13 hugs a day leads to greatness! The greatest hunger in America today is skin hunger; touch people on the hand or shoulder and show your caring. 7. BEE A GOAL SETTER-Set goals in seven areas: physical, mental, spiritual, family, financial, career, social—and review them often! Goals are your roadmap to success. 8. BEE PREPARED-remember the five P’s: “Proper Planning Prevents Poor Performance.” Organize and prepare for work and family. Strive for balance between the two. 9. BEE A GOOD FINDER-Look for the good in others. An ounce of gold is covered by tons of dirt, but we don’t look for the dirt. Find the gold in people. 10. BEE A GOOD INFLUENCE-People form attitudes about others based on your actions. Each person is responsible for their actions on a daily basis! 11. BEE ENTHUSIASTIC-Enthusiastic people make a big difference in society, in the workplace, in their lives. Your love for your work shows – show it enthusiastically. 12. BEE POSITIVE-Good books, good people and good cassette tapes help us put the good, clean, pure, powerful and positive thoughts into our minds! BONUS BEE----BEELIEVE----Believe in you, your family, your community, and in chiropractic. To help your practice succeed in 2012, we are offering you the opportunity to test drive Ultimate Practice Mastery, a private membership site dedicated to providing you the most effective, efficient, and profitable advertising, marketing, business, and practice building training and materials on the planet. Chiro-Pic-O-The-Week  Now that you have completed the goal setting exercise from last week (you HAVE completed it, right?!) Let’s focus on actually DOING THE WORK! Remember, setting the goals is only HALF of the battle. fol·low-through or fol·low·through (fl-thr) n. 1. The act or an instance of following through: a book promotion campaign with no follow-through. 2. Sports; The concluding part of a stroke, after a ball or other object has been hit or released. Most people make a good start but get distracted or just give up, and never get where they wanted to go. Some really never intended to put in the necessary work, others may just need to adopt the mantra: Slow and steady wins the race. When starting out, choose microgoals big enough to show some progress, but small enough that you know you can handle them. This way you can build habits. After a while, when you get used to the process of defining goals, breaking them down, prioritizing them, and attacking them one microgoal at a time, you can try at more ambitious goals. Do a little every day. Keep writing down your goals, go over them, keep them in mind. Constantly visualize them being completed, big and small. Give yourself plenty of credit for each step, remembering your successes and drawing strength from them. If you have lapses, don't waste any energy at all beating yourself up for them. Put them behind you and tell yourself that only one thing matters: NOT GIVING UP. No matter how badly you may have performed recently, as long as you start again, you have not given up and all is well. Finally, enjoy yourself! Accomplishing big things is hard work, but it is also exciting and fun. Allow yourself to have a relaxed attitude. Be confident that you are doing what you should, things are working as they should, and that your results are coming. Life is always changing, and your goals change along the way as well; since you will always be going somewhere, you need to be able to enjoy the trip. This will keep you from burning out along the way, and perhaps even more importantly, when you succeed, it will make your successes meaningful. Attract New Patients with Third Party Endorsements Promoting yourself is a great way to get the message out about what you do, and whom you help. Donald Trump says, "Brag about yourself and your accomplishments because no one else will." - I don’t entirely agree with Mr. Trump. There are plenty of people out there who will talk about you, your practice, and how you have helped them. - I follow the Dan Kennedy creed: "What others say about you and your service is at least 1000% more convincing than what you say, even if you are 1000% more eloquent." The following are examples of these convincing 3rd parties: Current Patients: You have hundreds of people you help each year. - Every one of them should have something good to say about you and your services. Collect testimonials from every patient at every visit. Have your front office person give them a form and ask them to fill it out regarding their experience that day. Use these to promote your clinic. News Media: This is the one endorsement you can control. By creating publicity through the local news media in the form of a press release, you create an endorsement from them. This is news from your practice produced by you, but rewritten and printed for thousands of people to read. It does not look as if you wrote it yourself, so it appears as a third party endorsement. This endorsement is delivered to thousands of people daily. There is an old proverb, "ask and you shall receive". These days, the proverb might be more aptly changed to, "give and you shall receive". In today's working environment, organizations must increase their dedication to staff and levels of leadership if they wish to achieve employee commitment. Employee commitment is not bought with a salary (nor is it expected), but rather earned through the actions of the people who lead the organization." For employees, commitment is based on a number of factors:
When these things are in place, employees are willing to work harder, perform duties beyond requirements, remain in their organization for a longer period of time, and even have fewer absences from work. Employee commitment is defined as staff being continually motivated to achieve results and satisfied to see their future with the organization over time. The benefits of such commitment are clear. But how do organizations gain and support the commitment of its people? In order to ensure that company ideology remains the living breath of the organization, it is vital to be able to measure commitment, taking on board feedback and gauging subtle organizational changes. Without measurement, an organization cannot find the gaps in commitment and improve. With this in mind, we have an Employee Commitment Questionnaire that assesses employee commitment. This will serve to give you a better understanding of what your employees need to be more effective in their position, how you can improve your working relationship, and how committed they are to their role in your clinic.
1. Keeping up an Immaculate Presentation of the Office The office should always have an immaculate presentation whenever a new patient or a recurring patient comes to visit. Think as if your family in law were coming to your house to stay the weekend, what would you do? How would you arrange the place? The plants? The front desk? The presentation of the office should be warm, comfortable, and inviting. The presentation of the office on a day to day basis is going to make your chiropractic office that much more memorable to all of your new and recurring patients. Don't slack off when it comes to presentation. Consider hiring an interior decorator or a feng shui expert for a 2 hour consultation one day to show you how you can improve the appearance of your office. It will make all the difference. 2. Complete Focus and "Presence" with All Patients Alongside your office's presentation comes your CA's presence and how they relate to the patients…new and recurring. What I mean by this is that every time a patient comes to visit the office, your CA should give 100% of their focus, time, and "presence" to that patient. If they are on the phone, they should acknowledge that patient letting them know they have seen them and will be with them shortly. If they are texting, or on the computer, they should immediately stop what they are doing and give 100% of their focus to that patient. What does it take to impress and acknowledge a patient? Oe minute. That's one minute per patient per day that helps show them you are the chiropractic office they SHOULD continue with. The CA should be treating the recurring patients with just as much, if not more, attention, kindness, and presence, as they would any new patient or prospective patient. 3. Building Long Term "PROFESSIONAL" Relationships with the Focus of the Patient in Mind This is something to be very cautious with. When done correctly, you can have repeat long term patients for a long time to come. When done incorrectly, your patients could leave your office forever, without a second look back. We have to remember, patients don't come to a chiropractor's office to make friends, they come to get their pain and problems fixed. So the type of relationship you build with your patients should be a 95% professional, and no more than 5% personal one. It is ok to talk about "light" personal topics with the patients such as local events, sports, and activities that THE PATIENT is interested in, but pouring out your weekend club hopping extravaganza with patients, is a huge no-no. Also talking about personal problems, life situations, and "drama talk" will only push your patients further away. The best way to build a long term professional relationship with your patients that keeps them coming back to your chiropractic office month after month, is to learn a few topics that the patient likes to talk about, and let them talk to you about those topics, while you listen and converse back with them on a professional level. Do this correctly, and your patients could keep coming back to you again and again, feeling good about referring your practice to their friends and family. 8 Tips for Pursuing Leadership Excellence adapted from Leadership Habits by Bill Byrne 1. Constantly put yourself in the employee’s shoes. Look at your decisions from their perspective. Your intentions may be good, but perceptions are what count. Do a constant perception check. 2. Communicate your vision. Give your teammates the opportunity to buy in to your goals. Make your vision their vision. Break down your vision into small increments. Reward each incremental achievement. 3. Make sure everyone on staff has a reason to feel important. The quickest way to accomplish this is to be sure you don’t have too many people. Within a working environment that has a sense of urgency, a need for everyone to carry weight creates the opportunity for self-importance. More people cause more problems, not the least of which is an awareness by employees that not everyone getting a paycheck is necessary. Paranoia sets in, energy level goes south. 4. Take a chance on gifted people. Sometimes they are a delight, sometimes difficult. But you can’t achieve prominence or create substantial wealth without surrounding yourself with talent. Find a way to let winners in. 5. Establish regular, consistent opportunities to communicate. Bring in a pizza for lunch, show video tapes on relevant topics, or make departments responsible for staff meetings on a rotating basis. Be creative. Keep everyone feeling good about their work and their future. 6. Don’t put employees at risk. Many times you will have your employees meet and talk with a patient, but don’t put them in any kind of position that you wouldn’t put yourself in. Add importance to their daily duties. Give them a feeling of ownership in positive results. 7. Develop outstanding incentive compensation opportunities. This is a great way to convey a sense of ownership. Make everyone a bean counter. Give them a vested interest in providing customer delight, as well as prudent management of expenses and growth. 8. Treat each employee like your best patient. The hard reality is we can’t expect an employee to care for patients unless the employee feels cared for by the employer. Unhappy employees create unhappy patients. Delighted employees create delighted patients. PLEASE SHARE WITH FRIENDS ON FACEBOOK AND TWITTER BY CLICKING THE LINKS BELOW! Effective Teamwork does not just happen naturally. By following behaviors associated with effective teamwork, you will be able to improve your teamwork effectiveness. Appreciation of Conflicts and Differences Effective teams expect conflicts and differences of opinion and openly address and resolve them, using them as a way to explore alternatives and improve decisions. Balance of Participation On effective teams, members balance the team’s time demands with their other responsibilities. Team members accept and help compensate for circumstances that require a team member to temporarily reduce his/her efforts. Collaboration On effective teams, members help one another with the team’s work even when the tasks are outside a members area of expertise. Collective Decision Making Effective teams discuss decisions that impact the team and they generally reach decision by consensus. Focus Effective teams focus on their key goals and objectives and pace themselves accordingly. When a team member falls behind in a certain area, everyone pitches in to get back on schedule. Mutual Support Members of effective teams support each other. They let others know how they appreciate their efforts and ideas and that they will help them as needed. Open Communication Members of effective teams let each other know what is happening that might affect the team’s work. They inform the team members when they will miss a meeting or be late, and they keep other members informed about their progress or lack of progress. Team Spirit Members of effective teams take pride in and feel loyalty for their teams. | 
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